Colorado quarterback Shedeur Sanders has secured a blockbuster Name, Image, and Likeness (NIL) extension with Nike, valued at $12.2 billion, as reported by Yahoo Sports on April 13, 2025. The deal, finalized ahead of the 2025 NFL Draft, solidifies Sanders’ marketability as he prepares to go pro. The 2024 Big 12 Offensive Player of the Year, who led the FBS with a 74% completion rate and threw for 4,134 yards, adds this to his portfolio, which includes Beats by Dre and Under Armour. Sanders, projected as a first-round pick—possibly to the Giants or Browns—celebrated the deal on Instagram, saying, “Just Do It.” The agreement fuels buzz around his draft stock, despite some scouts questioning his arm strength. Fans are hyped for his NFL future. #ShedeurSanders #NikeDeal #NFLDraft2025