In a stunning announcement that reconnects Michigan Football with one of its most successful and beloved leaders, the University of Michigan has officially appointed Jim Harbaugh as the program’s new Managing Director.
Harbaugh, who served as Michigan’s head coach from 2015 to 2024, left an indelible mark on the program. Under his leadership, the Wolverines returned to national prominence, winning three consecutive Big Ten Championships (2021, 2022, 2023) and capturing the 2023 National Championship — Michigan’s first national title since 1997. Harbaugh’s tenure solidified Michigan as a powerhouse in modern college football, restoring pride and dominance to one of the sport’s most historic programs.
As Managing Director, Harbaugh will oversee all aspects of Michigan Football’s strategic direction, including player development initiatives, alumni engagement, and long-term program growth. His appointment signals Michigan’s commitment to blending its storied past with a bold vision for the future.
“Jim Harbaugh is a true Michigan Man,” said Athletic Director Warde Manuel. “His passion for the university, his proven leadership, and his unwavering dedication to excellence make him the perfect choice to guide Michigan Football into a new era of success.”
Harbaugh, known for his fiery competitiveness and deep emotional connection to Michigan — where he once starred as quarterback under Bo Schembechler in the 1980s — expressed gratitude and excitement about his new role.
“Michigan has always been home to me,” Harbaugh said during the official announcement. “It’s an honor to serve the program in a new capacity, and I’m committed to helping Michigan Football achieve even greater heights, on and off the field.”
After departing Michigan earlier in 2024 to coach in the NFL, Harbaugh’s return in a leadership role is being widely celebrated by fans, players, and alumni alike. Many see it as a full-circle moment for a figure who embodies the Wolverines’ values of toughness, tradition, and excellence.
With Harbaugh’s vision, energy, and deep ties to the university, Michigan Football appears poised for a bright and powerful future.
Congratulations to Jim Harbaugh and to Michigan Football on this historic move!